The scientific
committee of Panel On The Web
Our vocation :
to promote online surveys
The composition
: The scientific committee of
Panel On The Web
is manged by :
Philippe
Jourdan, HEC, Assistant Professor, member of the
AFM, the ACR,
the AMA and
the Club
Sénat.fr is consultant in marketing.He has published
articles
as in France as abroad, concerning the brand equity, the advertisement
and the creation of measurement scales. He received the price
for the best conference in 2000 by the French Association
of Marketing (AFM) for the entitled publication " Brand
Equity : Proposal for an Individual Measurement and Attempt
at Validation ".
He is the Co-author of the report: " contents on Internet:
who has to control what ? ", realized within the framework
of the activities of the
ClubSénat.fr
This report is available simply by clicking
here
Alain Jolibert,
ESCP, Associate Professor, holder of a PhD in Business Administration
of the University of Austin (Texas), former president of the
French association of marketing (AFM)
of the CERAG (National Centre For Scientific Research), and
administrator of the company Panel
On The Web. He is the Author of numerous books
and articles and leads a high number of researches for the
National Centre For Scientific Research.
Our
vocation :
The vocation of the scientific committee of
Panel On The Web
is to promote on-line surveysby a methodological
and ethical reflexion in order to bring to the professionals
of marketing, as high services as their requirements.
This method is conducted with a fundamental research procedure
and applied for validation of new, innovative methodologies
as well as recommendations in terms of management and surveys
production.
Most of our consultants have a double expertise. These know-how
guarantees :
- a suited approach of the needs thanks to our deep knowledge
of the numerous fields of activity, both in the industry
and in the major consumption field.
- a multi-field dimension in our approach: every project
is managed by a tema of experts
- a constant will to give the professionals the most innovative
tools.
The
scope of research :
The first two scopes of research of
this scientific committee are the following ones :
- the internal and external validity of the on-line packaging
studies in comparison with the in hall studies
- the privacy
Our first
results :
Panel On The
Web and Tetra
Pak are the pioneers of online packaging tests
compared to offline tests. You can consult the results by
clicking here.
|
Consulting
