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Our last publications


Individual and collective works


2006

«Marketing Research : marketing research and surveys methodologies », Philippe Jourdan in collaboration with Alain Jolibert, under Christian Pinson’s direction, Dunod (ed).

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Papers published in international journals with peer review


2012

« How to Emerge from the crisis : Lessons learned from a European Survey ». - International B

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Papers published in national journals with peer review


2007

"The consumer’s tendency to regret: validation of a measurement scale”, Delacroix, Eva & Jourdan, Philippe, Recherche et Applications Marketing, 22 (1), 25-44.

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Papers related to anglo-saxon conferences with peer review


2009

« An example of operational use of brand equity : The launch of the M3Power by Gillette », Advances in Consumer Research Asia Pacific Conference - Hyderabad, Inde, 2-4 janvier.

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2008

« How to optimize communications : an approach based on the online identification of touch points in the automobile sector », Jourdan P., et Wise L., Acte du congrès annuel international de l'ESOMAR : Shaping the future : innovation. - ESOMAR, Montréal (Canada)

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2006

« Gillette Mach lll Power : How to Optimise strategic and tactical choices in the context of a major product launch ? », Jourdan P. et De Ponthaud D., Actes du congrès annuel international de l’Esomar : Shaping the future : Innovation. ESOMAR, Londres.

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2005

« An exploratory study of the non participation in the online surveys using access panels », Jourdan P., Actes du congrès international de l’Esomar : Worldwide Panel Research, ESOMAR, Budapest

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2005

« An exploratory study of the non participation to the surveys in Onlines : what are the Profiles of Non-Guarantors ? », Jourdan P. en collaboration avec Jacques Arlotto, Actes du colloque : International Symposium on Applications and the Internet, (http://www.saint2005.org), 2005, sous la direction de Wojciech Cellary et de Hiroshi Esaki, Trento, Italie.

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2001

« Measuring Brand Equity : proposal for conceptual and methodological improvements », Advances in Consumer Research, 29, 2001, 290-298, Jourdan P. sous la direction de Susan M. Broniarczyk et Kent Nakamoto (éds.), Association for Consumer Research. Austin, TX, USA, 29, 290-298.

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2000

« Search of Experience Product : An Empirical Investigation of Services, Durables and Non-Durables Goods », Asia Pacific Advances in Consumer Research, sous la direction de P. Tidwell (ed.).- Brisbane, Australie, 4, 167-182.

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1998

« Creation and Validation of an Advertising Scale Based on Individual Perception of the Informational or Emotional Intent of the Ad », Advances in Consumer Research, Jourdan P., sous la direction de Eric J. Arnould et Linda M. Scott. (éds.), Montréal vol. 26, p. 504-512.

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Individual and collective works


1998

« ALTICIADES: learn differently in the Commercialization Techniques IUT”, in collaboration with Jacques Arlotto, 5th International Congress of the Entrepreneurship Academy – « Innovation and evolution of the entrepreneurship practices», October 2007, Quebec.

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2006

« Contradiction as a helpful tool for strategic prospective reflexion », Erner François & Jourdan Philippe, 2006 Innovation Seminar, IREP, Paris.

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2005

« Entrepreneurship obstacles and performances in innovative firms: an exploratory study », Achraf Ayadi, Arlotto Jacques & Jourdan Philippe, 4th Entrepreneurship Academy Congress, Sénat, France.

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