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Qualifying : Certain faiths remain hardly measurable...

Qualifying

Certain faiths remain hardly measurable...

Qualifying is a method of qualitative investigation, which aims at understanding and at explaining the consumers behaviour by relying on their motivations survey.

The used methods are issued directly from the most recent works in social and clinical psychology.

The deep interviews or focus groups allow to have access to a real wealth of information about all the aspects of the cognitive and emotional treatment of consumption experience.

 

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